THE ULTIMATE CATWALK JEWELLERY COLLECTION DAZZLES MUMBAI

Mumbai 23rd April 2008: Swarovski, the world’s leading producer of cut crystal for jewellery, fashion and interiors, for the first time presented SWAROVSKI RUNWAY ROCKS in Mumbai. Runway Rocks is an internationally acclaimed couture collection of spectacular catwalk jewels, commissioned by Swarovski from the most cutting-edge international designers – this time including a selection of Indian talent. In each of these one-of-a-kind creations, crystal, the timelessly modern material of the moment, is the shining hero.

This glitterati evening was all about style and Luxury Reborn! It was celebrations taken to another level by the crème de la crème of Mumbai indulging in the Luxe evening with celebrated names from Bollywood, fashion fraternity and industrialists. The celebrities in attendance at the magnificent evening were Jackie Shroff, Arjun and Mehr Rampal, Sussanne Roshan, DJ Aqeel, Natasha Khan, Ad man Prahalad Kakkar, Natasha Poonawalla, Devika and Suresh Bhojwani.

Celebrating the rarefied art of catwalk jewellery, and paying homage to the company’s long tradition of creative collaborations with couture, RUNWAY ROCKS, provocative and inspirational, challenges conventions of jewellery, sculpture and body ornament, exploring form, volume, movement and light, finding new expressions for crystal creativity.

RUNWAY ROCKS was originally launched in London, in 2003, with a ground breaking, conceptual catwalk show. It was the first major show of its kind devoted to fashion jewellery. Since then, several collections have been commissioned and the show have toured the world’s fashion capitals of the world, such as New York, Los Angeles, Paris, Tokyo, Moscow, Barcelona and more.

Giving this new collection a distinctive Indian richness, the high-profile line up of 14 new names taking part in RUNWAY ROCKS MUMBAI included Indian based designers Manish Arora, Rohit Bal, Surily Goel, Farah Khan, Malini Ramani, Rocky S, Tarun Tahiliani, JJ Valaya and Suneet Varma, as well as International designers Collado Garcia, Zaha Hadid, Francis Mertens, Pippa Small, and the infamous “Mr Pearl”. Previous collection highlights from Philippe Ferrandis, Elizabeth Galton, Erik Halley, Christopher Kane, Linjing, Corto Moltedo, Jean Paul Gaultier, Luigi Scialanga, Philip Treacy, Lesley Vik Waddell, and Valentin Yudashkin completed the RUNWAY ROCKS MUMBAI line up.

"Swarovski is thrilled to bring RUNWAY ROCKS to a vibrant and exciting destination as India, such an important jewellery market. It has been an honour to collaborate with local Indian designers and to experience their interpretation of the RUNWAY ROCKS concept, adding to the international acclaim of the collection." said Ms. Nadja Swarovski - Vice President of International Communications at Swarovski and the 5th generation descendant of the founder Mr. Daniel Swarovski.

Adding depth to the scale of the event was the conceptual backdrop inspired by Jantar Mantar, the monument in Jaipur, which is unique in its scale, precision and endeavour for accuracy in the study of the Universe. The set, inspired by the major geometric instruments, complimented the dramatic catwalk presentation.

MAC Cosmetics was the official make-up partner and sponsor for the show and internationally acclaimed and world leading Henna artist Ash Kumar was flown in especially to create body art using CRYSTALLIZED™ - Swarovski Elements on the models taking part in the show.

CRYSTALLIZED™ - Swarovski Elements
Swarovski’s world-famous precision-cut loose crystals, an essential creative ingredient of style today, are now marketed to the industry under the new product brand Crystallized – Swarovski Elements. Through this product brand, Swarovski, partner to the global design community, celebrates its heritage of mutually creative collaborations, continuing to work hand in hand with leading designers around the world, from established names like Armani and Versace, to cutting-edge innovators like Alexander McQueen and Viktor & Rolf. The new Crystallized – Swarovski Elements label will be used by selected brands to identify the quality and ingenuity of their crystal-encrusted creations. The message is emotively reinforced by dynamic new advertising visuals, created by star photographer, Nick Knight, and centred on a startling crystallized eye.


Contact:
Swarovski Corporate Communications – London:
Susannah Bourne: +44 (0)20 7016 6786
Katharine Realff: +44 (0)20 7016 6781
Genevieve Beddard: +44 (0)20 7016 6778
Fax: +44 (0)20 7016 6770
Email: susannah.bourne@swarovski.com
Email: katharine.realff@swarovski.com
Email: genevieve.beddard@swarovski.com

Swarovski Corporate Communications – India:
Aparna Batra: +91 11 26136000
Email: aparna.batra@swarovski.com

Mumbai PR Contact – PR Pundit
Deepika Prabhu: +91 9821454539
E-mail: deepika.p@prpundit.com

New Delhi PR Contact – PR Pundit
Gauri Sagar Kohli: +91 9811400303
E-mail: gauri.k@prpundit.com

www.swarovskisparkles.com

Watch SWAROVSKI RUNWAY ROCKS LIVE on www.swarovskisparkles.tv
Live from MUMBAI at The Grand Hyatt on 23rd of April 2008 - 21h30 onwards
TAKE YOUR FRONT ROW SEATS!

Related Documents
Runway Rocks Mumbai Press Release

High-Res Image Downloads
Runway Rocks Mumbai

Runway Rocks Mumbai