THE ULTIMATE CATWALK JEWELLERY COLLECTION COMES TO MUMBAI

Mumbai 23rd April 2008: Swarovski, the world’s leading producer of cut crystal for jewellery, fashion and interiors, will present RUNWAY ROCKS MUMBAI, its internationally-acclaimed couture collection of spectacular catwalk jewels, specially commissioned by Swarovski from the most directional designers around the world. In each of these one-of-a-kind creations, crystal, the timelessly modern material of the moment, is the shining hero.

Celebrating the rarefied art of catwalk jewellery, and paying homage to the company’s long tradition of creative collaborations with couture, SWAROVSKI RUNWAY ROCKS, provocative and inspirational, challenges conventions of jewellery, sculpture and body ornament, exploring form, volume, movement and light, finding new expressions for crystal creativity.

SWAROVSKI RUNWAY ROCKS was originally launched in London, in 2003, at Sketch, with a barrier-breaking, conceptual catwalk show, the first major show of its kind devoted to jewellery. Since then, several new collections have been commissioned and the show has toured the fashion capitals of the world, New York, Los Angeles, Paris, Tokyo, Moscow, Barcelona and more.

Giving this new collection a distinctive Indian richness, the high-profile line up of 14 new names taking part in Runway Rocks Mumbai includes Indian based designers Manish Arora, Rohit Bal, Surily Goel, Farah Khan, Malini Ramani, Rocky S, Tarun Tahiliani, JJ Valaya and Suneet Varma and International designers Collado Garcia, Zaha Hadid, Francis Mertens, Mr Pearl and Pippa Small. Previous collection highlights that include designers Philippe Ferrandis, Elizabeth Galton, Erik Halley, Christopher Kane, Linjing, Corto Moltedo, Jean Paul Gaultier, Luigi Scialanga, Philip Treacy, Lesley Vik Waddell and Valentin Yudashkin complete the Runway Rocks Mumbai line up.

CRYSTALLIZED™ - Swarovski Elements
Swarovski’s world-famous precision-cut loose crystals, an essential creative ingredient of style today, are now marketed to the industry under the new product brand Crystallized – Swarovski Elements. Through this product brand, Swarovski, partner to the global design community, celebrates its heritage of mutually creative collaborations, continuing to work hand in hand with leading designers around the world, from established names like Armani and Versace, to cutting-edge innovators like Alexander McQueen and Viktor & Rolf. The new Crystallized – Swarovski Elements label will be used by selected brands to identify the quality and ingenuity of their crystal-encrusted creations. The message is emotively reinforced by dynamic new advertising visuals, created by star photographer, Nick Knight, and centred on a startling crystallized eye.

Contact:
Swarovski Corporate Communications – London:
Susannah Bourne: +44 (0)20 7016 6786
Katharine Realff: +44 (0)20 7016 6781
Genevieve Beddard: +44 (0)20 7016 6778
Fax: +44 (0)20 7016 6770
Email: susannah.bourne@swarovski.com
Email: katharine.realff@swarovski.com
Email: genevieve.beddard@swarovski.com

Swarovski Corporate Communications – India:
Aparna Batra: +91 11 26136000
Email: aparna.batra@swarovski.com

Mumbai PR Contact – PR Pundit
Deepika Prabhu: +91 9821454539
E-mail: deepika.p@prpundit.com

New Delhi PR Contact – PR Pundit
Gauri Sagar Kohli: +91 9811400303
E-mail: gauri.k@prpundit.com

www.swarovskisparkles.com

Exclusive footage is shown on www.swarovskisparkles.tv


113 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22.000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ – Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration, of crystal as the ultimate creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski’s brand for genuine and created gemstones.

Illuminating Fashion and Culture, Home and Leisure www.swarovski.com

Related Documents
Runway Rocks Mumbai Press Release