SWAROVSKI FASHION ROCKS FOR THE PRINCE'S TRUST 2007
THE ROYAL ALBERT HALL, LONDON
Making history and headlines, Swarovski collaborates with top fashion talent adding sparkle to a starry, starry night
‘Swarovski is delighted to partner with The Prince’s Trust for the second time in celebrating stellar forces of the fashion and music industries, while raising funds for and awareness of the efforts of The Prince’s Trust charity, during the upcoming Swarovski Fashion Rocks performance at the Royal Albert Hall in London on October 18th.
Swarovski commends the vision of The Prince’s Trust, and praises the dedication and efforts of the creative forces involved, from show producer Alex de Betak, to stylist Charlotte Stockdale, to every single designer from Armani to Valentino, as well as all the musicians.
We are honored that Samuel L. Jackson and Uma Thurman have agreed to co-host this inspirational event, as well as Gwyneth Paltrow playing a crucial role during the evening. This event epitomises Swarovski's mission to celebrate the best of creativity, art and design, as well as contributing to the improvement of society by supporting, inspiring and encouraging the less fortunate.’
Nadja Swarovski Vice President of International Communications.
Get ready to rock: Swarovski, the world’s largest producer of cut crystal for fashion, is proud to support Swarovski Fashion Rocks for The Prince’s Trust, for the second time, and particularly to welcome this dynamic event back to London, the city pulsating with creativity in both music and fashion. Through Swarovski Fashion Rocks for The Prince’s Trust, Swarovski taps into its century-long heritage of close creative collaborations with leading couturiers and designers, from Coco Chanel to Christopher Kane, and with the world of music and entertainment, from Mistinguette to Madonna. Encapsulating the mood of the moment, and making fashion history.
SWAROVSKI FASHION ROCKS: THE SHOW
This year’s Swarovski Fashion Rocks, as always the hottest ticket in town, is set to be more brilliantly glittering and star-studded than ever. Hosted by Hollywood greats, Uma Thurman and Samuel L. Jackson, the line-up of top music talent paired with the most illustrious fashion names on the planet, brings both high-octane glamour and a cool cutting edge spirit to this year’s celebration. The dazzling show will be punctuated by two special Swarovski “moments”: a spectacular crystal award will be presented, by a special guest, to Valentino, in honour of his contribution to fashion; and for the finale the award-winning Sugababes welcome on stage a second surprise guest, for a performance dedicated to proud sponsors, Swarovski. Kate Moss, working with TopShop has designed a special 1920s inspired flapper gown, scintillating with over 60,000 Swarovski crystal stones, in shades of silver, dove grey and antique green, which she will wear on the night, before it is auctioned for charity over the next few days.
THE LINE UP:
Alicia Keys for Armani
Razorlight for Burberry
Joss Stone for Calvin Klein
Lily Allen for Chanel
Beth Ditto and The Gossip for Christopher Kane
Timbaland for Dolce & Gabbana
Roisin Murphy for Gucci
Dame Shirley Bassey for Marchesa
Shy Child for Stella McCartney
Nicole Scherzinger for Valentino
Iggy Pop for Versace
Marc Almond for Yves Saint Laurent
Sugababes for Swarovski
THE SWAROVSKI FASHION ROCKS IMAGE
Capturing the Swarovski Fashion Rocks mood and propelling its momentum, Swarovski has commissioned world-renowned fashion photographer, Nick Knight, to create two iconic images showing Naomi Campbell wearing specially designed crystal-encrusted jewellery and headphones. These dynamic images can be seen, spreading their sparkle around town, on the sides of London’s equally iconic buses. Nadja Swarovski says, “Nick’s eye and Naomi’s presence together bring a celebratory and energetic spirit to the campaign.”
SWAROVSKI FASHION ROCKS COLLECTION
To capture the Swarovski Fashion Rocks’ edge, and celebrate its unique fusion of the arts of music and fashion, Swarovski approached a select group of quintessential rock n’ roll designers to come up with an exclusive capsule collection of crystal-smothered jewellery and accessories. Rock star jeweller, Stephen Webster has made an ‘Ace of Spades’ pendant, using a chandelier drop, encrusted with a spray of black and white cubic zirconia stones. Meteoric rising star, fashion designer Christopher Kane, whose first show this year at Swarovski Fashion Rocks is fully supported by Swarovski, has created a vibrant ‘Purple Rock’ version of his famous bolster necklace, of purple velvet covered in graduated shades of amethyst crystal. Legendary punk-rock jeweller, Tom Binns, has made a ‘High-Rise’ cuff, inspired by downtown city architecture, and hip New York DJ, Donna D’Cruz has completely crystallised her professional ‘Rasa Rocks headphones’, covering them in shimmering amethyst crystals. Swarovski’s own couture accessories collection, Daniel Swarovski enters into the spirit of Fashion Rocks, by creating three mega-statement jewels, rocking with crystal style: ‘Blondie’, a black lacquered satin roll choker, with pave crystal clasp, draped with fifteen strands of jet crystal mesh; a matching monumentally sized ring of silver studded at random with sharp jet crystals; and ‘Nico’, a crystal jet chain from which swings a massive medallion, made in pointiage, Swarovski’s exclusive technique for encrusting with crystals.
DIVINE ROCKS
Forever associated with rock star glamour, Versace commemorates Swarovski Fashion Rocks with the launch of a new and exclusive crystal stone, specially designed and precision-cut by Swarovski working hand in hand with Donatella Versace. The stunning new stone, named Divine Rock, a glimmering silky lemon colour, cut into a contemporary asymmetric shape, also pays homage to Swarovski’s history of creating spectacular, bespoke crystal stones for the world of couture.
SWAROVSKI CREATES A NEW PRODUCT BRAND
Swarovski’s world-famous precision-cut crystals, an essential creative ingredient of style today, now has its own brand, Crystallized – Swarovski Elements. All the Swarovski Fashion Rocks designers, along with creators, artists and artisans all around the globe, revel in the brilliance, precision and poetry of crystal to bring their dreams and visions to life.
Get exclusive access to footage from Swarovski Fashion Rocks all other exciting collaborations on the TV page:
www.swarovskisparkles.TV
www.swarovskisparkles.com
www.swarovskifashionrocks.com
For further information, please contact:
Izzy Ash, Swarovski
T: 020 7016 6787
F: 0207 016 6770
izzy.ash@swarovski.com
112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ – Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration, of crystal as the ultimate creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski’s brand for genuine and created gemstones.
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