SWAROVSKI UNVEIL NICK KNIGHT IMAGES WITH NAOMI CAMPBELL FOR SWAROVSKI FASHION ROCKS

Celebrating the return of Swarovski Fashion Rocks to London on 18th October, the company has commissioned two iconic images that celebrate the event’s unique combination of music and fashion.

On commissioning world renowned photographer, Nick Knight to photograph these images of Naomi Campbell, Nadja Swarovski, Vice-President of Communications, says: “Swarovski is thrilled to work with Nick Knight and Naomi Campbell to convey the rock n' roll element of Swarovski Fashion Rocks. Nick's eye and Naomi's presence together convey a celebratory and energetic spirit within the campaign.”

Naomi as the face of the Swarovski Fashion Rocks campaign, comments: “I participated in the first Fashion Rocks which took place in my hometown of London, so I am thrilled that it’s returning here to the UK. London is buzzing at the moment with top talent, cutting edge designers and some of the best music in the world. Fashion and music go hand in hand, whether a catwalk or a concert, you take away the memory of both sound and style. This year’s show is going to rock London, or in the case of Swarovski, sparkle!”

Nick Knight, on creating these images, continues, “A product combining the most exciting aspects of art and science; participation from the most innovative young designers and an excellent charitable cause. Swarovski Fashion Rocks 2007 offered three great reasons to collaborate on this landmark fashion and music event. And who could provide the verve and attitude to represent it better than Miss Naomi Campbell!”

For further information, contact:
Izzy Ash, Swarovski         020 7016 6787         izzy.ash@swarovski.com

Photo Credits
Photographer: Nick Knight
Stylist: Jonathan Kaye
Make-Up: Val Garland
Hair: Sam McKnight

112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ – Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration, of crystal as the ultimate creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski’s brand for genuine and created gemstones.

Illuminating Fashion and Culture, Home and Leisure www.swarovski.com

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