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Swarovski
Corporate Communications Unit London
2nd Floor,
14 - 15 Conduit Street,
London W1S 2XJ

Tel: +44 (0) 20 7016 6780
Fax:+44 (0) 20 7016 6770



ERDEM

Spring/Summer 07

"This season is about the female artist, it is about control and dishevelledness. Shapes that are graphic combined with shapes that are organic. The idea was to use a material as luxurious as crystals in a very casual manner. Mixing it with other textile techniques such as print and embroidery to create depth.

The crystal played a major part in putting this collection together, using the shine and texture that some of the newer shapes create allowed me to really explore that idea of a very unselfconscious form of luxury."

Erdem

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