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Sponsorships
Contacts
Sarah Hammond
Marketing Director
Swarovski Crystal Palace
Corporate Communications Unit London
5th Floor
14-15 Conduit Street
London W1S 2XJ
Tel: +44 (0) 20 7016 6784
Fax:+44 (0) 20 7016 6770
Sarah.Hammond@swarovski.com
THE SERPENTINE SUMMER PARTY 2007
Co-Chairs: Zaha Hadid and Dennis Hopper
Swarovski is honoured to underwrite The Summer Party 2007, the Gallery’s annual fundraising event that will take place on Wednesday 11 July. Pritzker Prize-winning architect Zaha Hadid and Patrik Schumacher, Partner at Zaha Hadid Architects will design a temporary installation in which The Summer Party will take place. It will be sited on the lawn next to the Gallery where it will remain for a period of one week.
The Summer Party Committee is co-chaired by internationally acclaimed architect Zaha Hadid and screen legend Dennis Hopper.
SWAROVSKI CRYSTAL PALACE: FADE – NEW DESIGN BY ZAHA HADID
There will be a presentation of Swarovski Crystal Palace chandeliers inside the gallery, and outside will be Fade, a new out door sculpture by Zaha Hadid. The design is drawn from the primary elements: gradient effects and interlacing networks. Long span tension structures are complex and prove challenging in many ways. The chandelier being placed in a field as a temporary installation created an additional challenge in that it cannot be rigged into the ground invasively. To accomplish this task efficiently while preventing sagging and structural failure, the chandelier will be partially buried in the landscape, hiding from sight the compression element that allows the chandelier to maintain its shape.
Made of stainless steel, the chandelier’s structural elements are non-corrosive and polished for reflectivity. The aim is to make the structure blend into its surroundings while highlighting Swarovski crystals which will appear to float above the ground, catching the light and dispersing it about the environment. The chandelier will comprise two types of crystal dispersions: the first being a gradient effect and the other a pixilation effect.
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